HomeCalcPro — Звіт про Розрахунок Проєкту
Tool: ROAS Calculator — Безкоштовний Онлайн Калькулятор | HomeCalcPro | Дата друку:
ROAS Calculator — Безкоштовний Онлайн Калькулятор | HomeCalcPro
Точні та швидкі розрахунки за стандартними формулами для: ROAS Calculator.
Parameters & Assumptions
Live Analysis & Metrics
InstantEnter your parameters to view market evaluation.
ROAS & Break-Even ROAS Formulas
Transparent mathematical methodology explained in plain English.
ROAS = Total Ad Revenue / Total Ad Spend | Break-Even ROAS = 1 / Gross Profit Margin %ROAS measures top-line revenue generated per dollar spent on advertising. Break-even ROAS defines the minimum multiplier required so advertising does not lose money after product costs.
Variables Explained:
- Ad Spend ($): Total paid advertising expenditure (Meta, Google, TikTok, Amazon).
- Revenue Generated ($): Total revenue attributed to the ad campaign.
- Product Profit Margin %: Gross profit margin on sold merchandise.
$5,000 Ad Spend Generating $18,000 Revenue with 60% Gross Margin
Calculating realized ROAS, break-even threshold, and net profit.
- Realized ROAS: $18,000 / $5,000 = 3.60x (360%).
- Break-Even ROAS: 1 / 0.60 = 1.67x (167%).
- Gross Profit from Sales: $18,000 × 0.60 = $10,800.
- Net Profit after Ad Spend: $10,800 - $5,000 = $5,800.
Поширені Запитання (FAQ): ROAS Calculator
Click any question below to expand quick answers, formulas, and expert tips.
What is the difference between ROAS and ROI?
ROAS only measures revenue relative to ad spend ($ revenue / $ ad cost), whereas ROI measures net bottom-line profit relative to total business costs including COGS, shipping, and ad spend.
What is a good ROAS for e-commerce?
A 3.0x to 4.0x ROAS is typically considered strong for standard physical e-commerce (50-60% margins), while digital goods with 90% margins can remain highly profitable at 1.5x ROAS.