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Tool: Máy Tính Giá Trị Trọn Đời Khách Hàng (LTV) — Máy Tính Trực Tuyến Miễn Phí | HomeCalcPro | In ngày:
Máy Tính Giá Trị Trọn Đời Khách Hàng (LTV) — Máy Tính Trực Tuyến Miễn Phí | HomeCalcPro
Tính toán chính xác và tức thì với các công thức chuẩn cho Máy Tính Giá Trị Trọn Đời Khách Hàng (LTV).
Customer Value, Frequency & Lifespan
Customer Lifetime Value (LTV) Formula
Transparent mathematical methodology explained in plain English.
LTV = Average Order Value × Purchase Frequency × Customer Lifespan × Gross Margin %Calculates the projected net profit contribution earned from an average customer relationship over its entire duration.
Variables Explained:
- Average Order Value (AOV): Average revenue generated per purchase or monthly subscription ($).
- Purchase Frequency: Number of purchases or renewals per year (e.g. 12 for monthly SaaS).
- Customer Lifespan: Average duration of a customer relationship in years (or 1 / Annual Churn Rate).
- Gross Margin %: Gross profit percentage remaining after direct delivery/server costs.
$80/month Subscription, 80% Gross Margin, 3-Year Lifespan & $600 CAC
Computing margin-adjusted LTV and unit economic health.
- Annual Customer Value = $80 × 12 = $960/year.
- Simple LTV (Gross Revenue) = $960 × 3 = $2,880.
- Margin-Adjusted LTV = $2,880 × 0.80 = $2,304.00.
- LTV:CAC Ratio = $2,304 / $600 = 3.84 : 1.
Câu Hỏi Thường Gặp (FAQ): Máy Tính Giá Trị Trọn Đời Khách Hàng (LTV)
Click any question below to expand quick answers, formulas, and expert tips.
What is considered an ideal LTV:CAC ratio?
A benchmark LTV:CAC ratio of 3:1 or higher is considered healthy for growing businesses. Less than 1:1 indicates unsustainable losses, 1–2:1 leaves little margin for overhead, and greater than 5:1 suggests you may be underinvesting in marketing growth.
Why must LTV be adjusted for Gross Margin?
Calculating LTV based purely on top-line revenue exaggerates customer value. Adjusting for gross profit margin ensures you measure the actual cash flow available to cover overhead, sales expenses, and company growth.
How do I calculate customer lifespan from churn rate?
For subscription models, customer lifespan in years is calculated as 1 divided by your annual customer churn rate (e.g., 20% annual churn = 1 / 0.20 = 5-year average lifespan).