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Tool: Churn Rate Calculator — Calculadora Online Gratuita | HomeCalcPro | Impresso em:
Churn Rate Calculator — Calculadora Online Gratuita | HomeCalcPro
Cálculos precisos e instantâneos com fórmulas padronizadas para Churn Rate Calculator.
Parameters & Assumptions
Live Analysis & Metrics
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Customer Churn & Revenue Churn Rate Formula
Transparent mathematical methodology explained in plain English.
Customer Churn % = (Lost Customers / Starting Customers) × 100 | Revenue Churn % = (Lost MRR / Starting MRR) × 100Measures the proportion of subscribers or recurring dollars lost over a specific monthly or annual cohort.
Variables Explained:
- Start Customers: Active customer count at the start of the measurement period.
- Lost Customers: Customers who cancelled or downgraded to zero during the period.
- Start MRR ($): Total starting monthly recurring revenue.
- Lost MRR ($): Total MRR lost due to cancellations and downgrades.
500 Customers with 15 Cancellations and $75,000 Starting MRR
Determining customer churn rate and estimated customer lifespan.
- Calculate Logo Churn Rate: (15 / 500) × 100 = 3.0% per month.
- Calculate Revenue Churn Rate: ($1,800 / $75,000) × 100 = 2.4% per month.
- Calculate Average Lifespan: 1 / 0.03 = 33.3 Months (~2.8 Years).
- Calculate Annualized Churn: 1 - (1 - 0.03)^12 = 30.6% annual customer churn.
Perguntas Frequentes: Churn Rate Calculator
Click any question below to expand quick answers, formulas, and expert tips.
What is a good churn rate for B2B vs B2C SaaS?
For B2B Enterprise SaaS, annual logo churn is typically below 5–7% (under 0.5% monthly). For Mid-Market B2B, 1–2% monthly is standard. B2C SaaS typically experiences higher monthly churn of 3–5%.
What is negative revenue churn?
Negative revenue churn occurs when expansion revenue from existing retained customers exceeds the revenue lost from churned customers, indicating self-sustaining organic account growth.