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Tool: Customer Acquisition Cost (CAC) Calculator — Gratis Online Rekenmachine | HomeCalcPro | Afgedrukt op:
Customer Acquisition Cost (CAC) Calculator — Gratis Online Rekenmachine | HomeCalcPro
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Marketing Investment & Acquisition Count
Customer Acquisition Cost (CAC) Formula
Transparent mathematical methodology explained in plain English.
CAC = Total Sales & Marketing Spend / Total New Customers AcquiredMeasures the total sales and marketing investment required to win a single paying customer during a specific measurement window.
Variables Explained:
- Total Spend: Combined ad spend, marketing salaries, agency fees, and software tools ($).
- New Customers: Total count of new paying accounts won during the period.
- Blended CAC: Average cost per customer across both paid and organic channels.
$24,000 Marketing Spend Winning 160 New Paying Customers
Calculating blended customer acquisition cost.
- Total sales & marketing outlay = $24,000.
- New paying customer signups = 160.
- CAC = $24,000 / 160 = $150.00 per customer.
Veelgestelde Vragen (FAQ): Customer Acquisition Cost (CAC) Calculator
Click any question below to expand quick answers, formulas, and expert tips.
What expenses should be included in CAC calculation?
A complete CAC calculation includes paid advertising spend, sales and marketing salaries/commissions, creative agency fees, SEO tools, and CRM/marketing automation software licenses.
What is the difference between Paid CAC and Blended CAC?
Paid CAC divides advertising spend strictly by customers acquired via paid ads. Blended CAC divides total sales & marketing spend by all new customers (including organic, word-of-mouth, and direct).
What is a healthy CAC payback period for SaaS?
For subscription and SaaS businesses, a healthy CAC payback period is typically under 12 months, meaning the gross profit from a customer pays back their acquisition cost within year one.