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NRR Calculator — Calcolatore Online Gratuito | HomeCalcPro
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Parameters & Assumptions
Live Analysis & Metrics
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Net Revenue Retention (NRR) & GRR Formulas
Transparent mathematical methodology explained in plain English.
NRR % = [(Starting MRR + Expansion - Contraction - Churn) / Starting MRR] × 100Measures the percentage of recurring revenue retained from an existing cohort over 12 months, including account expansions, cross-sells, and cancellations.
Variables Explained:
- Starting Cohort MRR ($): Beginning recurring revenue of customer cohort.
- Expansion MRR ($): Upgrades, seats added, and cross-sells from the cohort.
- Contraction MRR ($): Downgrades within the cohort.
- Churned MRR ($): Lost revenue from cancelled accounts.
$100,000 Cohort MRR with $25,000 Expansion and $5,000 Churn
Computing NRR and Gross Revenue Retention.
- Ending Cohort MRR = $100,000 + $25,000 - $2,000 - $5,000 = $118,000.
- Net Revenue Retention (NRR) = ($118,000 / $100,000) × 100 = 118.0%.
- Gross Revenue Retention (GRR) = [($100,000 - $2,000 - $5,000) / $100,000] × 100 = 93.0%.
Domande Frequenti (FAQ): NRR Calculator
Click any question below to expand quick answers, formulas, and expert tips.
What is a benchmark NRR for top-performing SaaS companies?
Best-in-class enterprise SaaS companies achieve NRR of 120% to 140%+. Mid-market SaaS companies typically aim for 105% to 115% NRR.
Why can GRR never exceed 100%?
Gross Revenue Retention (GRR) explicitly excludes expansion revenue and only measures how much of the original baseline revenue is retained after churn and downgrades.