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Tool: Calculateur de Taux de Marque / Marge — Calculateur en Ligne Gratuit | HomeCalcPro | Imprimé le:
Calculateur de Taux de Marque / Marge — Calculateur en Ligne Gratuit | HomeCalcPro
Calculs précis et instantanés avec formules standards pour Calculateur de Taux de Marque / Marge.
Wholesale Cost & Markup Percentage
Markup and Retail Price Equations
Transparent mathematical methodology explained in plain English.
Selling Price = Cost × (1 + (Markup % / 100)) | Gross Profit = Selling Price - CostCalculates the retail price needed to achieve a target percentage markup over raw wholesale or manufacturing cost.
Variables Explained:
- Cost: Wholesale, manufacturing, or acquisition cost per unit ($).
- Markup %: Percentage added to cost to generate profit.
- Selling Price: Final retail price charged to customers.
- Gross Margin %: Gross profit as a percentage of selling price.
$45.00 Wholesale Cost with 60% Target Markup
Calculating selling price, gross profit, and resulting profit margin.
- Gross Profit = $45.00 × 0.60 = $27.00.
- Selling Price = $45.00 + $27.00 = $72.00.
- Equivalent Gross Margin = ($27.00 / $72.00) × 100 = 37.50%.
Questions Fréquemment Posées: Calculateur de Taux de Marque / Marge
Click any question below to expand quick answers, formulas, and expert tips.
What is keystone pricing in retail?
Keystone pricing is a standard retail pricing rule where items are marked up by exactly 100% of wholesale cost (i.e. doubling the cost price), resulting in a 50% gross profit margin.
Can markup be higher than 100%?
Yes! Markup can be any positive percentage (e.g. 200%, 500%, or 1,000%), particularly in industries with low marginal reproduction costs like digital goods, SaaS, luxury fashion, and beverage service.