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Tool: CAC Payback Calculator — Calculadora Online Gratuita | HomeCalcPro | Impreso:
CAC Payback Calculator — Calculadora Online Gratuita | HomeCalcPro
Cálculos precisos e instantáneos con fórmulas estándar para CAC Payback Calculator.
Parameters & Assumptions
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CAC Payback Period Formula
Transparent mathematical methodology explained in plain English.
CAC Payback (Months) = CAC / (Monthly ARPU × Gross Margin %)Calculates the duration required for gross profit generated by a customer to fully offset the sales and marketing expense incurred to acquire them.
Variables Explained:
- Customer Acquisition Cost ($): Total sales and marketing expenditure divided by new customers acquired.
- Monthly ARPU ($): Average recurring revenue generated per user per month.
- Gross Margin %: Revenue minus direct cost of goods sold (hosting, support, payment fees).
$3,600 CAC with $350 Monthly ARPA and 80% Gross Margin
Calculating gross margin-adjusted CAC payback time.
- Calculate Monthly Gross Profit per Customer: $350 × 0.80 = $280.
- Calculate CAC Payback: $3,600 / $280 = 12.86 Months.
- Annualized Gross Profit: $280 × 12 = $3,360/year.
Preguntas Frecuentes: CAC Payback Calculator
Click any question below to expand quick answers, formulas, and expert tips.
What is a good CAC payback period for SaaS?
Under 12 months is considered excellent for SMB and Mid-Market SaaS. Enterprise deals with annual or multi-year upfront contracts can sustainably support 15 to 18-month payback periods.
Why must gross margin be included in CAC payback?
Ignoring gross margin inflates payback speed because delivering software incurs ongoing server hosting, customer support, and infrastructure costs.